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ABOUT US
YOUphoria is a campaign organized by the final-year students majoring in Persuasive Communication at the School of Communication, Universiti Sains Malaysia (USM) to inspire a healthy and well-cared-for community for the campaign vision, as well as to guide and encourage positive changes by balancing one's mental, emotional, and physical needs for the campaign mission.
TAGLINE
The campaign's tagline is "Starts with You" which is a continuation of our YOUphoria campaign to focus on "YOU", the people who are struggling with loving themselves. This goes along with the concept of self-love and empowerment where we want an individual to work on him/herself so that they can reach the level of happiness they should about themselves. It is very straightforward hoping that this campaign will be able to reach out to the audience, allowing them to empathize with the issue and participate in the narration of the campaign's message.